Email marketing has been around for years and has had significant success for both small and large businesses. With the development of new digital technologies, many business owners wonder if email marketing still produces good results like they did in the past. Let’s get into its effectiveness and how businesses can use it to the full.
Does it still work?
The short answer is yes, and the stats don’t lie. According to statistics, email marketing has a return on investment of $1 for every $36 spent. This is a relatively high percentage, and it shows that the tool can be useful for businesses. Brands like the Healthcare Digital Marketing Agency Apex Med Marketing have continued to use this strategy for its cost effectiveness and customization perks.
However, some struggle with getting the results they want. How can you beat the odds and reach your customers with email marketing?
How to make it work
The first thing to consider when you’re restrategizing is personalizing your email. The content will be sent straight to the spam box if it appears spammy. So, try to study your demographic and prepare content that actually applies to them.
Using emojis can help a much younger generation, such as Gen Alpha. On the other hand, witty content can break the ice and make older generations give it a second look.
Start strong and finish strong. This means a solid opening line. Make it crafty and interesting. It should be interesting enough to spark curiosity and make the readers want to know more. Another trick is using shorter and more concise sentences. Regardless of demographic, the attention span of most people is shorter than ever. So it will do you a lot of good to tailor your content to this issue.
Also, you need to remain consistent with your strategies. As long as you’re doing it right, something must stick. Be flexible and willing to adapt to new ideas and trends. In recent times, artificial intelligence has been a hot topic and can be used in email marketing as well. It does no harm to try to use it to analyze and predict data that could help your cause.
Consider video integration using short form clips just like social media. This is another way to connect with the audience who consume such videos on a daily basis. Optimizing the content for mobile is also essential since most people will use their mobile devices to view the content anyway.
Why email marketing is still a better option
One main reason is cost-effectiveness. Marketing is not cheap, but compared to most other strategies, it has a higher return on investment. No wonder it is the go-to option for most small and medium-sized businesses.
Besides the reduced cost, email marketing also gives you a chance to build a relationship with your customers. This in turn presents your business as a reliable one the customers can trust in the future.
Email marketing is here to stay and you can benefit from it by personalizing and updating your strategy when necessary.
